John C. Jensen

Heritage West Founder & President

Heritage West Financial, Inc. is owned and managed by its founder John C. Jensen. John’s experience in the futures industry began as a trader in the late 1970s. Within a short time, the financial markets were experiencing some of their most volatile times ever. Equipped with 12 years of “in the trenches” trading experience, he joined the staff of a local brokerage firm as a futures specialist. In 1990, he founded Heritage West Financial, Inc. Under his guidance, Heritage West has grown to be an established and respected name in the futures and options industry. In 2011 John founded Heritage West Capital Management, a Commodity Trading Advisor (CTA) where he manages the Diversified Option Premium Collection (DOPC) program.

During these last 30+ years John has experienced and accommodated a full spectrum of economic environments. He has dealt with a wide variety of market factors, both predictable and unpredictable, from political factors to natural disasters and historic bull and bear markets. John authors Market News, the company’s newsletter and offers trading comments in the website’s news section. As a futures specialist, John shares his insight on investment opportunities and is dedicated to providing excellent, personalized service.

In his commitment to the futures industry, Mr. Jensen serves on the board of the National Introducing Brokers Association (NIBA) as immediate past president and membership chairman. He also serves on the Hearing Committee of the National Futures Association (NFA) as well as being a past member of the NFA’s Nominating Committee.